advertising programme


advertising programme
рекл. = advertising plan

Англо-русский экономический словарь.

Смотреть что такое "advertising programme" в других словарях:

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • advertising, television and video —    Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… …   Encyclopedia of contemporary British culture

  • advertising — A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of advertising are the message and the medium. The media… …   Big dictionary of business and management

  • advertising time — / ædvətaɪzɪŋ taɪm/ noun the time on television or radio set aside for advertising ● Advertising time is cheapest in the afternoon. ● They spent a month selling advertising time over the telephone. ● How much advertising time does this programme… …   Marketing dictionary in english

  • Advertising Association — AA An organization representing the interests of advertisers, advertising agency, and the media. Founded in 1926, it collects and assesses statistics on advertising expenditure as well as running an annual programme of seminars and training… …   Big dictionary of business and management

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • Dore Programme — The Dore programme or Dore program is a drug free course of treatment for dyslexia, ADHD, dyspraxia, Asperger s, and other learning difficulties which has been developed with researchers and doctors in Britain and elsewhere. It consists of a… …   Wikipedia

  • New Works Programme — London Transport portal The New Works Programme, 1935 1940 was the major investment programme delivered by the London Passenger Transport Board (LPTB), commonly known as London Transport, which had been created in 1933 to coordinate underground… …   Wikipedia

  • JET Programme — nihongo|The Japan Exchange and Teaching Programme|外国語青年招致事業|Gaikokugo Seinen Shōchi Jigyō or nihongo|JET Programme|JETプログラム|Jetto Puroguramu is a Japanese government initiative that brings college (university) graduates mostly native speakers of… …   Wikipedia

  • Aleksandr Orlov (advertising) — Aleksandr Orlov Compare The Meerkat character Aleksandr Orlov First appearance January 2009 …   Wikipedia

  • Mooney (radio programme) — Mooney Other names Mooney Goes Wild Genre Chat, nature Running time 90 minutes …   Wikipedia


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